Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination
This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated int...
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Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI
2020
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/31463/1/Resources%20Confirmation%20for%20Tourism%20Destinations%20Marketing%20Efforts%20Using%20PLS-MGA%20The%20Moderating%20Impact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdf http://ir.unimas.my/id/eprint/31463/ http://www.mdpi.com/journal/sustainability |
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Institution: | Universiti Malaysia Sarawak |
Language: | English |
Internet
http://ir.unimas.my/id/eprint/31463/1/Resources%20Confirmation%20for%20Tourism%20Destinations%20Marketing%20Efforts%20Using%20PLS-MGA%20The%20Moderating%20Impact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdfhttp://ir.unimas.my/id/eprint/31463/
http://www.mdpi.com/journal/sustainability