Internal Factors Affecting Perceived Impact of ICT on Rural Business Potential : The Mediating Role of Productive Internet Usage

• Main Authors: Shahren Ahmad, Zaidi Adruce, Nur Adila, Latif
• Format: Article
• Language: English
• Published: Asian Economic and Social Society (AESS) 2020
• Subjects: H Social Sciences (General); T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/32769/1/NTERNAL%20%20FACTORS%20%20AFFECTING%20%20PERCEIVED%20%20IMPACT%20OF%20%20ICT%20ON%20RURAL%20%20%20%20BUSINESS%20%20%20%20POTENTIAL%20%20%20%20THE%20%20%20%20MEDIATING%20%20%20%20ROLE%20OF%20PRODUCTIVE%20INTERNET%20USAGE_pdf.pdf; http://ir.unimas.my/id/eprint/32769/; http://www.aessweb.com/journals/5007
• Institution: Universiti Malaysia Sarawak

This paper aims to find out the mediating effect of productive internet usage in the relationship between internal factors of internet adoption and perceived rural business potential impact of Information and Communication Technology (ICT). Internal factors investigated in this study are perceived...