ENGAGING LOYAL CUSTOMER IN ART GALLERY: AN ENTREPRENEURIAL STRATEGY IN MALAYSIA
Exhibition engagementis a burgeoning yet still under-examined concept.Due to this fact, many small and medium enterprises in arts gallery are struggling especially during this ongoing pandemic of coronavirus disease (COVID-19).This study attempts to measure the outcome of exhibitionengage...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Allied Business Academies
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/32936/1/ENGAGING%20LOYAL%20CUSTOMER%20IN%20ART%20GALLERY%20ANENTREPRENEURIALSTRATEGYIN%20MALAYSIA_PDF.pdf http://ir.unimas.my/id/eprint/32936/ https://www.abacademies.org/journals/academy-of-entrepreneurship-journal-home.html |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |