ENGAGING LOYAL CUSTOMER IN ART GALLERY: AN ENTREPRENEURIAL STRATEGY IN MALAYSIA

Exhibition engagementis a burgeoning yet still under-examined concept.Due to this fact, many small and medium enterprises in arts gallery are struggling especially during this ongoing pandemic of coronavirus disease (COVID-19).This study attempts to measure the outcome of exhibitionengage...

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Bibliographic Details
Main Authors: Nordiana, Ahmad Nordin, Mohd Fahmi, Yahaya
Format: Article
Language:English
Published: Allied Business Academies 2020
Subjects:
Online Access:http://ir.unimas.my/id/eprint/32936/1/ENGAGING%20LOYAL%20CUSTOMER%20IN%20ART%20GALLERY%20ANENTREPRENEURIALSTRATEGYIN%20MALAYSIA_PDF.pdf
http://ir.unimas.my/id/eprint/32936/
https://www.abacademies.org/journals/academy-of-entrepreneurship-journal-home.html
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Institution: Universiti Malaysia Sarawak
Language: English