The Impact of Corporate Reputation on Organizational Performance

• Main Authors: Roy, Setiawan, Kulkarni, Vijay D., Al-Odeh, Mahmoud, Nordiana, Ahmad Nordin, Santhose, S. Sam, Ismail, Raisal, Bagale, Girish, Rajest, S. Suman
• Format: Article
• Language: English
• Published: 2020
• Subjects: HB Economic Theory; HG Finance
• Online Access: http://ir.unimas.my/id/eprint/33160/1/The%20Impact%20of%20Corporate%20Reputation%20on%20Organizational%20Performance_pdf.pdf; http://ir.unimas.my/id/eprint/33160/
• Institution: Universiti Malaysia Sarawak

The empirical study is carried out in Enterprises. The data was collected using a questionnaire distributed among 100 of the employees. The questionnaire is intended to measure the bank's perceived credibility on building and developing the business correlations with the clientele. Regarding the hypothesis’s validation, Multiple Regression Linear statistics were performed using the SPSS software. The research findings revealed a direct interrelation between the independent variables (reputation, image, and culture) and the dependent variable. The higher the organization's importance is, the better its performance.