Impact of Corporate Social Responsibility Activities on Customer Value Co-creation Behaviour in Pakistan’s Banking Industry
Banking industry of Pakistan has been facing the problem of disconnection between customers and management due to their differences in priorities. Without proper course of action, the banking industry will fail to retain the customers. Corporate social responsibility provides a platform on which cor...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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Universiti Malaysia Sarawak (UNIMAS)
2020
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| Online Access: | http://ir.unimas.my/id/eprint/33555/6/Muhd%20Mubushar.pdf http://ir.unimas.my/id/eprint/33555/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |