Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

• Main Authors: Minoi, Jacey Lynn, Fitri Suraya, Mohamad, Sylvester, Arnab, Lau, Evan Poh Hock
• Format: Proceeding
• Language: English
• Published: 2020
• Subjects: H Social Sciences (General); HT Communities. Classes. Races; L Education (General)
• Online Access: http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf; http://ir.unimas.my/id/eprint/34523/; https://ieeexplore.ieee.org/document/9357050
• Institution: Universiti Malaysia Sarawak

The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The governme...