Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry.

• Main Authors: Ammar Redza, Ahmad Rizal, Hasnida, A. W., Shahrina, M. Nordin, Lai, F. W., Hasrina, M.
• Format: Article
• Language: English
• Published: American-Eurasian Network for Scientific Information (AENSI Publisher) 2014
• Subjects: H Social Sciences (General); HE Transportation and Communications; S Agriculture (General)
• Online Access: http://ir.unimas.my/id/eprint/34866/1/Hasnida.pdf; http://ir.unimas.my/id/eprint/34866/; http://www.ajbasweb.com/
• Institution: Universiti Malaysia Sarawak

The agriculture sector has a profound effect on Malaysian people, economy and environment. Studies show that communication plays an important role in agricultural industry, helping agriculture businesses such as fertilizer manufacturers/suppliers to grow and prosper, builds relationships, strengthen...