Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry.

The agriculture sector has a profound effect on Malaysian people, economy and environment. Studies show that communication plays an important role in agricultural industry, helping agriculture businesses such as fertilizer manufacturers/suppliers to grow and prosper, builds relationships, strengthen...

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Bibliographic Details
Main Authors: Ammar Redza, Ahmad Rizal, Hasnida, A. W., Shahrina, M. Nordin, Lai, F. W., Hasrina, M.
Format: Article
Language:English
Published: American-Eurasian Network for Scientific Information (AENSI Publisher) 2014
Subjects:
Online Access:http://ir.unimas.my/id/eprint/34866/1/Hasnida.pdf
http://ir.unimas.my/id/eprint/34866/
http://www.ajbasweb.com/
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Institution: Universiti Malaysia Sarawak
Language: English