Impact of Social Media on Consumer Purchasing Behaviour in Sarawak

Impact of Social Media on Consumer Purchasing Behaviour in Sarawak

Due to the disclosure of Web 2.0, the traditional marketing methods have undergone tremendous changes which brought a new era to marketersin the background of social media. The social media are changing as well as influencing the way consumers behave. Hence, this study aims to investigate the fac...

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Bibliographic Details
Main Authors: Ngu Shan, Ying, Rossazana, Ab-Rahim, Khairil-Anuar, Mohd-Kamal
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Subjects:
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/35356/1/Ying%20et%20al.%20%282021%29%20impact-of-social-media-on-consumer-purchasing-behaviour-in-sarawak%20Done.pdf
http://ir.unimas.my/id/eprint/35356/
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Institution: Universiti Malaysia Sarawak
Language: English

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http://ir.unimas.my/id/eprint/35356/1/Ying%20et%20al.%20%282021%29%20impact-of-social-media-on-consumer-purchasing-behaviour-in-sarawak%20Done.pdf
http://ir.unimas.my/id/eprint/35356/

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