New Theory for A Conceptual Framework towards Audience Delight
Countries has developed strategies to attract tourists in order for them to experience, visit, engage and participate in a touristic product or service. The brand has become a trend in marketing and considered a medium for increasing product and services demand. Festival can have managed as a bra...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/35363/1/FSGK_2021_Shaikh%20Azhar.pdf http://ir.unimas.my/id/eprint/35363/ https://hrmars.com/papers/detail/IJARBSS/9941/New-Theory-for-A-Conceptual-Framework-towards-Audience-Delight http://dx.doi.org/10.6007/IJARBSS/v11-i5/9941 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | Countries has developed strategies to attract tourists in order for them to experience, visit,
engage and participate in a touristic product or service. The brand has become a trend in
marketing and considered a medium for increasing product and services demand. Festival can
have managed as a brand, where it is seen as a tourism product. The existence of festivals
helps develop the tourism industry to enhance the economic sector and provide the best
travel experience to visitors. In early 2020, the event industry has been affected by the
pandemic covid-19 because the government banned gathering and cancelled events
worldwide (Nilsson, 2020). As a result of this pandemic, the event industry needs to reevaluate how they conduct events. Some firm takes other initiatives by running event
virtually. This paper focuses on developing a conceptual framework for the audience delight
in a virtual arts festival. The artsfestival brand focuses on data collection medium in analysing
the audience’s delight through the experience and personality felt. |
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