Communication Management between Organizations in a Subsidized Market: The Case of Paddy Fertilizer in Malaysia
Inter Organization Communication (IOC) is one of the used communication method to communicate between two or more organizations. It is prove vital to sustain organizations relationship particularly between consumers and suppliers. However, there is still lack of empirical researches and findings i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Research Consortium
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36072/1/fertilizer1.pdf http://ir.unimas.my/id/eprint/36072/ https://www.indianjournals.com/ijor.aspx?target=ijor:ajrssh&volume=3&issue=12&type=toc |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | Inter Organization Communication (IOC) is one of the used communication method to communicate
between two or more organizations. It is prove vital to sustain organizations relationship particularly
between consumers and suppliers. However, there is still lack of empirical researches and findings in the
subsidized market. Therefore this paper presents a research conceptual framework focusing on the
practice of IOC in a subsidised market which in context is Malaysian paddy fertiliser industry. Malaysian
paddy farmers were nourished with fertilisers subsidy since 1971 making the environment of subsidized
market stand more than 40 years long. Framework espoused in this paper will provide insights into the
IOC theories and possible support of communication from the consumers’ perspectives towards the
suppliers in a subsidized market. The proposed framework has theoretical significance in filling the gap
of the body of knowledge in the implementation IOC in any subsidized market throughout the world. |
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