Customer's Perception Towards Website Quality In Malaysia Hotel Industry

The objective of this study is to investigate the relationship between website quality of Malaysia hotel industry, customer satisfaction and purchase intention. In addition, the objective for this study is to investigate the influence of website quality dimensions on the overall website quality,...

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Bibliographic Details
Main Author: Chang, Hui Li
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2019
Subjects:
Online Access:http://ir.unimas.my/id/eprint/37115/1/Chang%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/37115/
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Institution: Universiti Malaysia Sarawak
Language: English