The intention of generation Y using the grab car service

Nowadays, a big change has happened in taxi industry especially in Malaysia. Many mobile transportation application such as Grab, Uber, MyCar emerge has increased the demand of the ride service demand. These new entrants increase the competition among local taxi industry and public transportation. T...

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Bibliographic Details
Main Author: Chan, Yong Yi
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2019
Subjects:
Online Access:http://ir.unimas.my/id/eprint/37259/1/CHAN%20YONG%20YI.pdf
http://ir.unimas.my/id/eprint/37259/
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Institution: Universiti Malaysia Sarawak
Language: English
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