The Impact of Brand Awareness, Brand Loyalty, and Brand Association on Consumer Decision Making in Palestine Olive Oil Industry

• Main Authors: Suhail A M, Almaqousi, Siti Aida, Samikon, Luigi Pio Leonardo, Cavaliere, Nordiana, Ahmad Nordin
• Format: Article
• Language: English
• Published: Macrothink Institute 2021
• Subjects: HB Economic Theory; HJ Public Finance; HM Sociology
• Online Access: http://ir.unimas.my/id/eprint/37404/1/brand1.pdf; http://ir.unimas.my/id/eprint/37404/; https://www.macrothink.org/journal/index.php/bms/article/view/18840; https://doi.org/10.5296/bms.v12i2.18840
• Institution: Universiti Malaysia Sarawak

Brands come to play an essential role to motivate and stimulate the consumer to take actions that satisfy their needs and desires with obtaining the brand that according to their perception meets the requirements and possibilities. In par with the same, researchers have focused on studying the im...