Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence
This research attempts to examine moderating role of environmental turbulence in the relationship between market orientation and organizational performance. In this study, market orientation is measured with three variables, that is customer orientation, competitor orientation and interfunctional c...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/38035/1/CHONG%20LE%20YI%20ft.pdf http://ir.unimas.my/id/eprint/38035/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |