Market Isomorphism and Mobile Commerce Adoption in The Omnichannel: A Systematic Literature Review
Intense competition in the online retailing arena is transforming retailing systems to include mobile commerce resulting in increasing challenges to retailers since adoption is voluntary and changing consumer expectations shaped by circumstances, norms, and the need for new technology adaptations....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MAGScholar
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/40279/3/Market.pdf http://ir.unimas.my/id/eprint/40279/ https://magscholar.com/asian-journal-of-business-research/ajbr-vol-12-issue-2/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |