Designing Immersive Art Installation Highlighting Culture using Spatial Augmented Reality: Case Study in Kuching, Malaysia

• Main Author: Auzani Zeda, Mohamed Kassim
• Format: Article
• Language: English
• Published: Association of Technology and Science 2022
• Subjects: NX Arts in general; T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/40491/1/Screenshot%202022-11-20%20at%203.43.30%20PM.png; http://ir.unimas.my/id/eprint/40491/; https://ijcat.com/archieve/volume11/issue11/ijcatr11111008
• Institution: Universiti Malaysia Sarawak

People have recently discussed Augmented Reality (AR) in art. In the present society, technological advancement has expanded the understanding and creation of art. Augmented Reality is not just limited to interacting using digital devices by the creators or viewers. It is also used as a non-interactive such as with the application of Spatial Augmented Reality. However, more research needs to be conducted on the potential and integration of Spatial Augmented Reality's role in art to promote culture. Based on previous observational studies and surveys among local youth, we proposed a design for art installation employing SAR. The aim was to present to local youth an immersive art as a case study highlighting local artistic motifs to seek its potential as a strategy to create an immersive art experience while promoting local culture. As a result, the study's findings are divided into two categories. First was the process of integrating SAR with an art installation that focused on local aesthetics. Second, the understanding of how SAR-based impact on spectators' experience.