Blog Influence on Purchase Intention of Beauty and Cosmetics Products : The Psychological Antecedents
This study investigates the psychological antecedents on consumer purchase intention of beauty and cosmetic products. The psychological antecedents include advertising intent, experience goods, brand awareness, perceived credibility, and perceived usefulness. Meanwhile, attitude is posited to media...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAJCAFE is a publication of Malaysian Consumer and Family Economics (MACFEA)
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/40501/3/Blog%20Influence%20-%20Copy.pdf http://ir.unimas.my/id/eprint/40501/ https://www.majcafe.com/wp-content/uploads/2022/10/PAPER3-MAJCAFE-VOL29.pdf |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |