The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception
An appropriate and well-designed logotype is essential to create brand awareness and positive brand perception. The effect of different typefaces has not been well researched in the luxury fashion sector. This paper expands on previous findings on typeface applications, in which two studies test t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciedu Press
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/40999/1/The%20Effect%20of%20Serif.pdf http://ir.unimas.my/id/eprint/40999/ https://www.sciedupress.com/journal/index.php/jbar/article/view/22993 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |