Female Representation in Online Advertisements : A Feminist Stylistic Analysis of Beauty Products Advertised on Instagram
An advertisement is a promotional strategy to introduce a product, brand, or service to a targeted viewership; with the intent to pique their attention, encourage interaction, and ultimately, attract sales. Containing pictures, words and graphics that are familiar and present in the targeted group’s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/41033/3/Female%20Representation%20-%20Copy.pdf http://ir.unimas.my/id/eprint/41033/ https://ejournal.ukm.my/mjc https://doi.org/10.17576/JKMJC-2022-3804-21 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |