Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia

Although multiethnic groups form the national culture of Malaysia, they are still very different from one another in terms of their cultural values. This study aimed to examine the cultural values of five major local ethnic groups working in the budget hotel sector in Sarawak, Malaysia. It also inve...

Full description

Saved in:
Bibliographic Details
Main Authors: Ellin, Ng, Norazirah, Ayob
Format: Article
Language:English
Published: Common Ground Research Networks 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/41361/1/Are%20We%20Different.pdf
http://ir.unimas.my/id/eprint/41361/
https://cgscholar.com/bookstore/works/are-we-different
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaysia Sarawak
Language: English
id my.unimas.ir.41361
record_format eprints
spelling my.unimas.ir.413612023-02-23T01:51:49Z http://ir.unimas.my/id/eprint/41361/ Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia Ellin, Ng Norazirah, Ayob H Social Sciences (General) Although multiethnic groups form the national culture of Malaysia, they are still very different from one another in terms of their cultural values. This study aimed to examine the cultural values of five major local ethnic groups working in the budget hotel sector in Sarawak, Malaysia. It also investigated the differences in the cultural values among the five local ethnic groups. In an empirical survey, the Cultural Values Scale was administered to 119 employees throughout Sarawak. Data were analyzed using descriptive statistics, and the Mann-Whitney U test was used to assess the differences in cultural values. The findings revealed that all ethnic groups scored high in all cultural dimensions. However, there were significant differences in the cultural values among the five ethnic groups. The results and discussion have been included in this study. This study is noteworthy for researchers exploring the cultural values of the minor ethnicities in Sarawak and Malaysia. Common Ground Research Networks 2023-02-21 Article PeerReviewed text en http://ir.unimas.my/id/eprint/41361/1/Are%20We%20Different.pdf Ellin, Ng and Norazirah, Ayob (2023) Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia. The International Journal of Interdisciplinary Cultural Studies, 18 (1). pp. 29-50. ISSN 2327-008X https://cgscholar.com/bookstore/works/are-we-different 10.18848/2327-008X/CGP/v18i01/29-50
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Ellin, Ng
Norazirah, Ayob
Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
description Although multiethnic groups form the national culture of Malaysia, they are still very different from one another in terms of their cultural values. This study aimed to examine the cultural values of five major local ethnic groups working in the budget hotel sector in Sarawak, Malaysia. It also investigated the differences in the cultural values among the five local ethnic groups. In an empirical survey, the Cultural Values Scale was administered to 119 employees throughout Sarawak. Data were analyzed using descriptive statistics, and the Mann-Whitney U test was used to assess the differences in cultural values. The findings revealed that all ethnic groups scored high in all cultural dimensions. However, there were significant differences in the cultural values among the five ethnic groups. The results and discussion have been included in this study. This study is noteworthy for researchers exploring the cultural values of the minor ethnicities in Sarawak and Malaysia.
format Article
author Ellin, Ng
Norazirah, Ayob
author_facet Ellin, Ng
Norazirah, Ayob
author_sort Ellin, Ng
title Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
title_short Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
title_full Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
title_fullStr Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
title_full_unstemmed Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia
title_sort are we different? evaluating cultural values of local ethnic groups in sarawak, malaysia
publisher Common Ground Research Networks
publishDate 2023
url http://ir.unimas.my/id/eprint/41361/1/Are%20We%20Different.pdf
http://ir.unimas.my/id/eprint/41361/
https://cgscholar.com/bookstore/works/are-we-different
_version_ 1758954029914783744