Principles of Integrated Marketing Communications : A Malaysia Casebook

• Main Authors: Hasrina, Mustafa, Siti Aishah Chu, Abdullah, Shuhaida, Md Noor
• Other Authors: Jannatun Hidayah, Umar
• Format: Book
• Language: English
• Published: Penerbit Universiti Sains Malaysia 2022
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/41965/1/Principle%20of%20Integrated%20Marketing%20Communication%208pgs.pdf; http://ir.unimas.my/id/eprint/41965/; https://penerbit.usm.my/index.php/buku/455-principles-of-integrated-marketing-communications-a-malaysia-casebook
• Institution: Universiti Malaysia Sarawak

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrat...