The implications of integrated marketing communication in maintaining student relationship of a Malaysian public institution of higher education
Integrated marketing communication (IMC) is a business process that improves the higher education institutions’ marketing strategy by sending clear and consistent messages throughout the institutions in every contact point. Therefore, the purpose of this study is to examine the strategic processes o...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UMT
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42201/3/THE%20IMPLICATION.pdf http://ir.unimas.my/id/eprint/42201/ https://jbsd.umt.edu.my/wp-content/uploads/sites/53/2016/09/Content_JBSD-4.2.pdf |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |