Integrating TAM and Perceived Co-Creation towards behavioral Intention to Use Hotel Website
Previous studies have highlighted the importance of co-creation to enhance long–term competitive advantage for a particular digital platform. The Co-creation study has been widely used for social media platforms, but is still vague to understand the perceived of co-creation in website platforms, thu...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
HUMAN RESOURCE MANAGEMENT ACADEMIC RESEARCH SOCIETY
2023
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42859/3/Integrating%20TAM%20-%20Copy.pdf http://ir.unimas.my/id/eprint/42859/ https://hrmars.com/papers_submitted/17913/integrating-tam-and-perceived-co-creation-towards-behavioral-intention-to-use-hotel-website.pdf http://dx.doi.org/10.6007/IJARBSS/v13-i9/17913 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
Internet
http://ir.unimas.my/id/eprint/42859/3/Integrating%20TAM%20-%20Copy.pdfhttp://ir.unimas.my/id/eprint/42859/
https://hrmars.com/papers_submitted/17913/integrating-tam-and-perceived-co-creation-towards-behavioral-intention-to-use-hotel-website.pdf
http://dx.doi.org/10.6007/IJARBSS/v13-i9/17913