SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE

SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY'S OVERALL BRAND IMAGE

City branding can be thought of as a sub-field of place branding. City branding has been ingrained in government policy and procedure by policymakers and city planners. Because of the topic's complexity, it would demand a common ground interpretation. Cities might be marketed as "products&...

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Bibliographic Details
Main Authors: Siti Aisyah, Ya'kob, Rohaizat, Baharun
Format: Proceeding
Language:English
Published: 2021
Subjects:
G Geography (General)
Online Access:http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf
http://ir.unimas.my/id/eprint/42965/
https://www.utm.my/ipdocs2021/proceedings/
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Institution: Universiti Malaysia Sarawak
Language: English

Internet

http://ir.unimas.my/id/eprint/42965/1/SYNTHESIZING%20DEFINITION%20AND%20MEASUREMENT%20APPROACH%20OF%20A%20CITY%27S%20OVERALL%20BRAND%20IMAGE.pdf
http://ir.unimas.my/id/eprint/42965/
https://www.utm.my/ipdocs2021/proceedings/

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