The Scratching Problem

• Main Authors: Mohd Uzairi, Ahmad Hajazi, Hamrila, Abdul Latip, Siti Aisyah, Ya'kob
• Format: Article
• Language: English
• Published: School of Business and Economics, Universiti Putra Malaysia 2023
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/43243/2/The%20Scratching.pdf; http://ir.unimas.my/id/eprint/43243/; http://php7.upm.edu.my/journal/ajcr/index.php?content=articles
• Institution: Universiti Malaysia Sarawak

This case illustrates several dilemmas faced by a founder of a new clothing start-up, Joan. The idea of starting a clothing venture specializing in comfort apparel was born due to a frequent problem encountered by her when buying clothes for her skin sensitive son. Despite having some working experience as marketing manager and research analyst, Joan found herself grappling with a number of key decision-making problems in her business venture – ranging from financing, vendor and material selection as well as human resources. This case describes challenges and problems of a business start-up at the inception or infancy stage of the business. Therefore, it is designed to provide understanding of the process of starting a business start-up and stimulate critical thinking and problem-solving skills related to entrepreneurial activities.