An Exploration of Design Museums’ Niche Communication Strategies in the Perspective of the Long Tail Effect
The Long Tail Effect first arose in the commercial field, but it is also applicable to the communication practice of design museums. The professional characteristics of design museums, together with the development of display methods, make the long tail phenomenon in design museums more and more pr...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
HiLL PUBLISHING
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/44846/3/An%20Exploration.pdf http://ir.unimas.my/id/eprint/44846/ https://wap.hillpublisher.com/ArticleDetails.aspx?cid=2693 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |