Virtual Reality Technology and Tourist Behavior Intention of National Museums in Guangdong

• Main Author: Yi Fei, Li
• Format: Thesis
• Language: English; English; English
• Published: Universiti Malaysia Sarawak 2024
• Subjects: B Philosophy (General); BF Psychology; NE Print media
• Online Access: http://ir.unimas.my/id/eprint/45390/3/DSVA_Li%20Yifei.pdf; http://ir.unimas.my/id/eprint/45390/4/PhD%20Thesis_Li%20Yifei%20-%2024%20pages.pdf; http://ir.unimas.my/id/eprint/45390/8/PhD%20Thesis_Li%20Yifei.ftext.pdf; http://ir.unimas.my/id/eprint/45390/
• Institution: Universiti Malaysia Sarawak

This study investigates the integration of virtual reality (VR)in museum exhibitions, focusing on its current development in museums within China's Guangdong region. It examines museum visitors'behavioural intentions towards VR, considering generational differences, and draws on the UTAUT2...