Bibliometric Assessment and Research Trends : Five Decades of Brand Image

• Main Authors: Siti Aisyah, Ya'kob, Rohaizat, Baharun, Siti Ngayesah, Ab Hamid, Masilah, Mohamad
• Format: Article
• Language: English
• Published: UKM Press 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/45897/3/Bibliometric%20Assessment.pdf; http://ir.unimas.my/id/eprint/45897/; https://www.ukm.my/jurnalpengurusan/article/bibliometric-assessment-and-research-trends-five-decades-of-brand-image/; https://doi.org/10.17576/pengurusan-2024-71-2
• Institution: Universiti Malaysia Sarawak

Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s obj...