Web text analysis of image perception of tourist destinations

This study aims to analyze tourist perceptions of Jinan, China, as a travel destination using text analysis to create tourism products that attract visitors. In the context of the evolving social economy, tourism image plays a crucial role in market competitiveness. Leveraging the internet era, this...

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Main Authors: Tang, Shun Lei, Norazirah, Ayob, Puah, Chin Hong, Kim, Yang Gi
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2024
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Online Access:http://ir.unimas.my/id/eprint/45914/1/2024%20web-text-analysis-of-image-perception-of-tourist-destinations.pdf
http://ir.unimas.my/id/eprint/45914/
https://hrmars.com/index.php/IJAREMS/article/view/20692/Web-Text-Analysis-of-Image-Perception-of-Tourist-Destinations
http://dx.doi.org/10.6007/IJAREMS/v13-i1/20692
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Institution: Universiti Malaysia Sarawak
Language: English
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spelling my.unimas.ir.459142024-09-02T07:46:13Z http://ir.unimas.my/id/eprint/45914/ Web text analysis of image perception of tourist destinations Tang, Shun Lei Norazirah, Ayob Puah, Chin Hong Kim, Yang Gi H Social Sciences (General) This study aims to analyze tourist perceptions of Jinan, China, as a travel destination using text analysis to create tourism products that attract visitors. In the context of the evolving social economy, tourism image plays a crucial role in market competitiveness. Leveraging the internet era, this research collects and analyzes tourist evaluation data from online platforms. Focused on Jinan City, the study employs a "cognitive-emotional" model to analyze online text, exploring tourists' cognitive, emotional, and overall perceptions of Jinan's tourism image. Findings reveal that Daming Lake and Baotu are key cognitive images, with tourists expressing high satisfaction with tourism resources, environment, and activities, reflecting positive emotions overall. The study identifies Jinan's overall image perception as "Spring City," characterized by positive sentiments. By clarifying the gap between tourists' perceptions and Jinan's tourism image positioning as "spring water + culture," the study offers strategies to enhance Jinan's tourism image and contribute to sustainable tourism development. Human Resource Management Academic Research Society 2024-02-19 Article PeerReviewed text en http://ir.unimas.my/id/eprint/45914/1/2024%20web-text-analysis-of-image-perception-of-tourist-destinations.pdf Tang, Shun Lei and Norazirah, Ayob and Puah, Chin Hong and Kim, Yang Gi (2024) Web text analysis of image perception of tourist destinations. International Journal of Academic Research in Economics & Management Sciences, 13 (1). pp. 194-211. ISSN 2226-3624 https://hrmars.com/index.php/IJAREMS/article/view/20692/Web-Text-Analysis-of-Image-Perception-of-Tourist-Destinations http://dx.doi.org/10.6007/IJAREMS/v13-i1/20692
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Tang, Shun Lei
Norazirah, Ayob
Puah, Chin Hong
Kim, Yang Gi
Web text analysis of image perception of tourist destinations
description This study aims to analyze tourist perceptions of Jinan, China, as a travel destination using text analysis to create tourism products that attract visitors. In the context of the evolving social economy, tourism image plays a crucial role in market competitiveness. Leveraging the internet era, this research collects and analyzes tourist evaluation data from online platforms. Focused on Jinan City, the study employs a "cognitive-emotional" model to analyze online text, exploring tourists' cognitive, emotional, and overall perceptions of Jinan's tourism image. Findings reveal that Daming Lake and Baotu are key cognitive images, with tourists expressing high satisfaction with tourism resources, environment, and activities, reflecting positive emotions overall. The study identifies Jinan's overall image perception as "Spring City," characterized by positive sentiments. By clarifying the gap between tourists' perceptions and Jinan's tourism image positioning as "spring water + culture," the study offers strategies to enhance Jinan's tourism image and contribute to sustainable tourism development.
format Article
author Tang, Shun Lei
Norazirah, Ayob
Puah, Chin Hong
Kim, Yang Gi
author_facet Tang, Shun Lei
Norazirah, Ayob
Puah, Chin Hong
Kim, Yang Gi
author_sort Tang, Shun Lei
title Web text analysis of image perception of tourist destinations
title_short Web text analysis of image perception of tourist destinations
title_full Web text analysis of image perception of tourist destinations
title_fullStr Web text analysis of image perception of tourist destinations
title_full_unstemmed Web text analysis of image perception of tourist destinations
title_sort web text analysis of image perception of tourist destinations
publisher Human Resource Management Academic Research Society
publishDate 2024
url http://ir.unimas.my/id/eprint/45914/1/2024%20web-text-analysis-of-image-perception-of-tourist-destinations.pdf
http://ir.unimas.my/id/eprint/45914/
https://hrmars.com/index.php/IJAREMS/article/view/20692/Web-Text-Analysis-of-Image-Perception-of-Tourist-Destinations
http://dx.doi.org/10.6007/IJAREMS/v13-i1/20692
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