Leveraging Technology Readiness for Ecotourism Competitiveness: Insights from Sarawak, Malaysia

In this era of globalization, individuals are increasingly looking forward reconnection with the Mother Nature. The richness of destination resources in these destinations leads ecotourism to become one of the rapidly growing industries in Malaysia. Nevertheless, the literature relating to the desti...

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Bibliographic Details
Main Author: Jun Zhou, Thong
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak 2024
Subjects:
Online Access:http://ir.unimas.my/id/eprint/45951/1/Final%20PhD%20Thesis_Thong%20Jun%20Zhou%20FEB_rev%20AASAH.pdf
http://ir.unimas.my/id/eprint/45951/
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Institution: Universiti Malaysia Sarawak
Language: English
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