Negative Political Advertising: It’s Impact on Voters
This study looks at a one of the many use of a direct negative advertisement in Malaysian politics. Negative advertising has been constantly used by political parties in Malaysia. This paper looks specifically at one of such advertisements and its effect on voters where it was specifically aimed at...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Asian Journal of Business Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/5210/1/negative%20political%20advertising%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/5210/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |