Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

• Main Authors: Ernest Cyril, de Run, Siti Hasnah, Hassan
• Format: E-Article
• Language: English; English
• Published: Journal of Asia Pacific Marketing 2003
• Subjects: AC Collections. Series. Collected works; H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf; http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf; http://ir.unimas.my/id/eprint/523/
• Institution: Universiti Malaysia Sarawak

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...