Attributional model of visitors’ event experience in festivals and special events

Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or...

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Bibliographic Details
Main Authors: Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
Format: Article
Language:English
Published: The International Journal of Event Management Research 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/586/1/Norazirah.pdf
http://ir.unimas.my/id/eprint/586/
http://www.ijemr.org
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Institution: Universiti Malaysia Sarawak
Language: English