Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.

• Main Authors: Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
• Format: E-Article
• Language: English
• Published: Routledge 2013
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/7103/1/Mediating%20effect%20of%20visitor%E2%80%99s%20event%20experiences%20in%20relation%20to%20event%20features%20and%20post-consumption%20behaviors%28abstract%29.pdf; http://ir.unimas.my/id/eprint/7103/; http://www.cabdirect.org/abstracts/20133381389.html?freeview=true
• Institution: Universiti Malaysia Sarawak

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome...