Attitude and behavioral intention towards smart phone adoption : neoteric inheritors and idealistic strugglers
The purpose of this study is to find out whether trust, perceived ease of use, perceived usefulness have influence on attitude and whether attitude and subjective norm will lead to the behavioral intention towards smartphone use among two generations group which are neoteric inheritors and idealisti...
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| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8308/1/Thian%20Wan%20Jun%20ft.pdf http://ir.unimas.my/id/eprint/8308/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
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