How Adolescents View Advertising: The Effects of Beliefs and Personal Values
The purpose of this study is to investigate how adolescents view advertising. Specifically, the study utilizes the seven-belief factors model and the List of Values (LOVs) to look into the effects of beliefs about advertising and personal values on attitude towards advertising. Given the fact that...
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| Main Authors: | , , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8618/1/HOW%20ADOLESCENTS.pdf http://ir.unimas.my/id/eprint/8618/ http://www.researchgate.net/publication/264977743_How_Adolescents_View_Advertising_The_Effects_of_Beliefs_and_Personal_Values |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |