Conceptualizing Convergence and Divergence Of Muslim Consumption Behaviour In Malaysia

• Main Authors: Siti Hasnah, Hassan, Malliga, Marimuthu, Ernest Cyril, de Run
• Format: Article
• Language: English
• Published: IJMS 2013
• Subjects: HC Economic History and Conditions
• Online Access: http://ir.unimas.my/id/eprint/8627/1/Malliga.pdf; http://ir.unimas.my/id/eprint/8627/; http://www.researchgate.net/publication/273442895_Conceptualizing_Convergence_and_Divergence_Of_Muslim_Consumption_Behaviour_In_Malaysia
• Institution: Universiti Malaysia Sarawak

The Islamic culture is one of the largest and most unique cultures in the world and interest in Muslim related behaviour is increasing, although few marketers possess adequate knowledge and experience to interact appropriately with the various aggregate ethnic subgroups that make up the Muslim cul...