Corporate reputation: An alternative measurement and empirical tests of the realtionship with financial performance in the Malaysian banking industry

This thesis introduces and tests a new framework to identify the factors of corporate reputation and to explicate the relationship between corporate reputation and financial performance. The framework is built on the tenets of (1) Influences of the Malaysian context to identify the factors of cor...

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Bibliographic Details
Main Author: Dwi Sunu Kanto, Slamet Widodo
Format: Thesis
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/9203/1/Dwi%20Sunu%20Kanto%20Slamet%20Widodo%20ft.pdf
http://ir.unimas.my/id/eprint/9203/
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Institution: Universiti Malaysia Sarawak
Language: English