An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector

The mam aim of this study was to determine whether there were significant relationship between advertising expenditure and firm performance among 46 consumer products firms listed on the main board of the Kuala Lumpur Stock Exchange (KLSE) from the period of 2004 to 2008. Advertising effects on firm...

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Bibliographic Details
Main Author: Gan,, Kien Siong
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2010
Subjects:
Online Access:http://ir.unimas.my/id/eprint/966/3/Goh%20Siew%20Ping.pdf
http://ir.unimas.my/id/eprint/966/
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Institution: Universiti Malaysia Sarawak
Language: English
id my.unimas.ir.966
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spelling my.unimas.ir.9662023-09-27T03:18:44Z http://ir.unimas.my/id/eprint/966/ An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector Gan,, Kien Siong H Social Sciences (General) HB Economic Theory The mam aim of this study was to determine whether there were significant relationship between advertising expenditure and firm performance among 46 consumer products firms listed on the main board of the Kuala Lumpur Stock Exchange (KLSE) from the period of 2004 to 2008. Advertising effects on firm performance is measured using two constructs which are firm profitability and firm value by adopting Ordinary Least Squares (OLS) regression analysis. The results of linear regression showed that there was a positive relationship between advertising variable and it is statistically significant with both variables of firm performance which are firm profitability and firm value whereas sales variable was found only to be significant with firm profitability but were found to be insignificant on firm value. Universiti Malaysia Sarawak (UNIMAS) 2010 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/966/3/Goh%20Siew%20Ping.pdf Gan,, Kien Siong (2010) An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
HB Economic Theory
spellingShingle H Social Sciences (General)
HB Economic Theory
Gan,, Kien Siong
An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
description The mam aim of this study was to determine whether there were significant relationship between advertising expenditure and firm performance among 46 consumer products firms listed on the main board of the Kuala Lumpur Stock Exchange (KLSE) from the period of 2004 to 2008. Advertising effects on firm performance is measured using two constructs which are firm profitability and firm value by adopting Ordinary Least Squares (OLS) regression analysis. The results of linear regression showed that there was a positive relationship between advertising variable and it is statistically significant with both variables of firm performance which are firm profitability and firm value whereas sales variable was found only to be significant with firm profitability but were found to be insignificant on firm value.
format Final Year Project Report
author Gan,, Kien Siong
author_facet Gan,, Kien Siong
author_sort Gan,, Kien Siong
title An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
title_short An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
title_full An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
title_fullStr An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
title_full_unstemmed An empirical analysis : advertising effects on firm performance in the Malaysian consumer products sector
title_sort empirical analysis : advertising effects on firm performance in the malaysian consumer products sector
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2010
url http://ir.unimas.my/id/eprint/966/3/Goh%20Siew%20Ping.pdf
http://ir.unimas.my/id/eprint/966/
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