Business networking and sustainability of small rural business: Mediating effects of entrepreneurial orientation
This study aims to examine the entrepreneurial orientation (EO) of the Small Rural Business (SRB) entrepreneurs in Malaysia by taking Business Networking (BN) as the antecedent. BN is used to explain the influence of EO as a mediator and its’ consequences towards SRB Business Sustainability (BS). Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Institution: | Universiti Tenaga Nasional |
| Language: | English |
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