Strategic management : concepts and classes, 13th ed.

• Main Author: Fred R. David.
• Format: Book
• Language: English
• Published: Prentice Hall 2020
• Subjects: Strategic planning > Case studies; Business planning > Case studies
• Online Access: http://dspace.uniten.edu.my/jspui/handle/123456789/14245
• Institution: Universiti Tenaga Nasional

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strateg...