Social commerce from the Information Systems perspective: A systematic literature review

• Main Authors: Shanmugam M., Jusoh Y.Y.
• Other Authors: 36195134500
• Format: Conference Paper
• Published: Institute of Electrical and Electronics Engineers Inc. 2023
• Institution: Universiti Tenaga Nasional

The evolution of social media has changed the conventional e-commerce to social commerce. The delayed growth of the social commerce is however relatively low researched in the Information Systems disciple despite its intense evolution. As a result, this paper aims to critically probe into existing a...