A continuance model for optimized participation in virtual communities
The social commerce wave has opened up vast opportunities in emerging markets through virtual communities' participation. This chapter investigates the constructs and theories from the social psychology perspective looking into the intention and behaviour prospect by extending the Theory of Pla...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Chapter |
| Published: |
IGI Global
2023
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| Institution: | Universiti Tenaga Nasional |