New wave of businesses: Brick to click approach in Malaysia

• Main Authors: Ishak N.A.M., Abidin N.B., Rajadurai J.
• Other Authors: 57525152300
• Format: Article
• Published: Science Publishing Corporation Inc 2023
• Institution: Universiti Tenaga Nasional

Having been born into a technologically advanced, wireless internet society, today's younger generation or the Millennial, is in a better position to be nurtured as the new age online businesses. They are well educated, self absorbed, have a strong sense of independence and highly motivated tow...