Evaluating gender's mental model patterns for user interface design: Mobile shopping apps

Mobile applications (apps) development has experienced unprecedented growth, particularly in smartphone platforms. However, some mobile App. have been seen declining in popularity due to the unattractive user interface and bad user interaction with the users. This study adopted user's mental mo...

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Bibliographic Details
Main Authors: Baharum A., Fabeil N.F., Fatah N.S.A., Amirul S.M., Zain N.H.M., Ismail R.
Other Authors: 55916175500
Format: Article
Published: Medwell Journals 2023
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Institution: Universiti Tenaga Nasional