A review on trust factors affecting purchase intention on instagram
Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security
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Institute of Electrical and Electronics Engineers Inc.
2023
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my.uniten.dspace-248052023-05-29T15:27:19Z A review on trust factors affecting purchase intention on instagram Din S.M. Ramli R. Bakar A.A. 57207772869 57191413657 35178991300 Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security The evolution of online buying and selling activities through Social Commerce (S-Commerce) have emerged with the rapid growth of Social Media users especially on Instagram. Instagram, a visual-based S-Commerce platform is chosen due to its uniqueness features and easy access. Nevertheless, trust issues such as frauds, scammers and misleading information is costly for both sellers and buyers on Instagram. This paper discusses the trust factors on Instagram and proposes a conceptual trust framework for Instagram based on three dimensions; People, Technology and Information which shows the relationship between the factors and trust, and trust with purchase intention on Instagram. � 2018 IEEE Final 2023-05-29T07:27:19Z 2023-05-29T07:27:19Z 2019 Conference Paper 10.1109/IISA.2018.8631501 2-s2.0-85062884059 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062884059&doi=10.1109%2fIISA.2018.8631501&partnerID=40&md5=34f8445169692d3a47cfec7c0c6e10d9 https://irepository.uniten.edu.my/handle/123456789/24805 8631501 49 53 Institute of Electrical and Electronics Engineers Inc. Scopus |
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Behavioral research; Commerce; Purchasing; Sales; Commerce platforms; Instagram; Misleading informations; Purchase intention; Social commerces; Three dimensions; Trust; Trust frameworks; Network security |
| author2 |
57207772869 |
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57207772869 Din S.M. Ramli R. Bakar A.A. |
| format |
Conference Paper |
| author |
Din S.M. Ramli R. Bakar A.A. |
| spellingShingle |
Din S.M. Ramli R. Bakar A.A. A review on trust factors affecting purchase intention on instagram |
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Din S.M. |
| title |
A review on trust factors affecting purchase intention on instagram |
| title_short |
A review on trust factors affecting purchase intention on instagram |
| title_full |
A review on trust factors affecting purchase intention on instagram |
| title_fullStr |
A review on trust factors affecting purchase intention on instagram |
| title_full_unstemmed |
A review on trust factors affecting purchase intention on instagram |
| title_sort |
review on trust factors affecting purchase intention on instagram |
| publisher |
Institute of Electrical and Electronics Engineers Inc. |
| publishDate |
2023 |
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1806427749490884608 |