INFLUENCE OF INTRINSIC, EXTRINSIC AND APATHETIC MOTIVATION ON LOCAL COMMUNITY INTENTIONS TO PARTICIPATE IN ECOTOURISM DEVELOPMENT AT KUCHING WETLANDS NATIONAL PARK, SARAWAK, MALAYSIA
Malaysia is blessed with high potential ecotourism destinations and is committed to explore and develop these destinations under the National Ecotourism Development Plan of Malaysia 2016-2025 for the benefit of the local communities. The role of the local community is pivotal for the success of ecot...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Forestry Department of Peninsular Malaysia
2023
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| Institution: | Universiti Tenaga Nasional |