Customer's perception towards buying Chinese products: An empirical investigation in Malaysia

• Main Authors: Sarwar A., Azam S.M.F., Haque A., Sleman G., Nikhashemi S.R.
• Other Authors: 55390247500
• Format: Article
• Published: 2023
• Subjects: Country of origin; Customer's perception; Price; Product quality; Product type
• Institution: Universiti Tenaga Nasional

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what...