A comprehensive review of malaysia airline system (MAS)
Differentiation is defined as the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings (Kotler, 2003, p. 315). The created value as obtain from being difference is to enhance the standard, performance review and esta...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Review |
| Published: |
2023
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| Institution: | Universiti Tenaga Nasional |