A Conceptual Multi-Agent Semantic Web Model of a self-Adaptive website for intelligent strategic marketing in learning institutions
Universities are continuously attempting to attract more customers via social media sites such as Facebook. However, the problem of inadequate marketing still remains. A prominent issue here is that the strategy of using different resources and contents to deliver information about the universities...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2017
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| Online Access: | http://dspace.uniten.edu.my:80/jspui/handle/123456789/3208 |
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| Institution: | Universiti Tenaga Nasional |
| Language: | English |